Antwerp shakers push fashion industry forward
When we talk about technology, the fashion industry was definitely not an early adopter for a long time. But they are catching up. Brands are using emerging technology to better understand consumers, create more customized products for individual consumers, and develop new ways to bring the shopping experience to consumers.
Designers are experimenting with data analysis and design tools. New materials offer new design, fabrication and user possibilities. The Biotech revolution is entering the fashion industry. Robotised production speaks to the imagination of many innovators. And tech in clothing seems the next step towards a screen free way of computing.
We examine 5 trends in fashion, illustrated with the best Antwerp has to offer.
1. Hyper uniqueness
‘Hyper uniques’ is all about personality.
In an era with easy access to endless sources of inspiration, youngsters have a need for self-actualisation and identity formation.
It’s about emancipating from categorisation. People living a hybrid lifestyle, and being able to wear what they really want. Not the standard, but personality makes the building blocks for our identity.
2. Statement fashion
Making a statement with fashion is catching attention by making extreme lifestyle choices. Using the broad opportunities of expression and platforms to share your opinion and communicating with the clothes you wear or design.
3. Beyond the looks
Critical consumers make a clear choice when it comes to the brands they spend their money on. People are publicly asking brands for reasons to buy their product and demanding an explanation for the ongoing problems in the fashion industry. #whomademyclotes
4. Blurred sectors
Because people and sectors are more and more interconnected, the search for newness and solutions implies looking across borders and learning from each other. And the endless tech evolution makes it possible to dream big.
Cutting-edge creatives are embracing technology and science in their work. For example Bolt Threads, working together with Stella McCartney, literally states “We made this dress with science.”
5. Social fashion
Eluding geographical limitations, youngsters connect with kindred spirits to share their passions, opinions and missions. Powered by the Internet, they are tied to multiple close-knit and less close-knit groups that all differ in customs and culture. In an everchanging and overwhelming world, they seek tribal safe havens for support, inspiration and advice.