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Belgium’s favourite retail destination
Antwerp is a true retail paradise. The country’s retailers have proclaimed it Belgium’s favourite retail destination thanks to its innovative city development and marketing approach. Antwerp offers a unique mix of neighbourhoods, all within walking distance of each other and yet each attracting specific businesses and visitors due to the diversity of shops. From elegant apparel by top fashion houses, trendy boutiques and independent stores to ground-breaking innovative concept stores. The Meir, the city’s busiest shopping street, attracts 11 million shoppers annually.
A bustling, retail-based economy
Driver of the city’s economy
Like fashion, retail is a driver of Antwerp’s economy, inspiring crossover projects with various other creative industries. Antwerp is an experimental hothouse for fashion designers, retailers and entrepreneurs within spheres such as production, photography, film, music, art galleries and costume design, many of whom use the city as a launchpad for their international operations.
High purchasing potential
The atmosphere in Antwerp is one of enjoyment and relaxation, attracting visitors of all ages who are happy to spend their money on fine dining, shopping, an afternoon or a weekend of culture and fun. The quality of life is high, and this is evident to every visitor. The major international companies located in and around Antwerp also attract a steady stream of international workers. Affluent expats love all the comforts offered by the city. They feel at home in Antwerp.
Retail DNA
Retail is integral to Antwerp. Trade is a crucial part of the city’s rich history and has helped to shape its streets and magnificent buildings. Antwerp is not stuck in the past, however. Growth is also embedded in the city's DNA. The areas in and around the city centre are ever-changing and have made Antwerp a magnet for innovation and creativity. This is where trends start, entrepreneurs launch new ideas and shoppers come to discover the latest fads. The city offers up its space, allows itself to be moulded and embraces it all.
Rental prices
Commercial space in one of Antwerp’s main shopping districts… How much does that cost?
Nine distinct shopping areas
To make it easier to find the right location for your business, Antwerp’s tourist centre is divided into nine distinct shopping areas in consultation with the sector. These areas each have their own assets, atmosphere and individuality, are within walking distance of each other and attract specific types of businesses and visitors. Where one area features mainstream retail and hospitality options, another offers more unique, innovative concepts.
The fashion district is concentrated on and around Kammenstraat and Nationalestraat. High-end labels can be found on Schuttershofstraat. The Meir is the city’s main shopping boulevard, with many national and international brands, while the historic centre contains smaller boutiques and concept stores. De Wilde Zee is home to charming specialist shops and Kloosterstraat is a favoured location for contemporary fashion and sustainable concept shops, as well as plenty of antique shops. Eilandje is popular for its culinary hotspots, Botanique is known as an area with many specialist and antique shops and Het Zuid houses exclusive interior design businesses.
Interested? Read on to explore all these districts and additional areas outside the city centre. Discover each area’s specific strengths, ambiance and individuality. We will guide you toward the district best suited to allow your business to thrive.
This impressive boulevard is characterised by its many international chains, displaying collections and products like works of art in the Meir’s beautiful 18th and 19th-century rococo buildings. Without a doubt, this is Antwerp’s most popular shopping destination, and virtually every shop sees high traffic. This is mainly due to the street’s proximity to the railway station and an adjacent student neighbourhood housing more than 40,000 full-time students. This also explains the extensive range of lunch spots.
© Mike Van Cleven
Schuttershofstraat is home to many highly exclusive boutiques. The street is the focal point of a lively neighbourhood, graced with spectacular buildings such as Bourla Theatre. On and around Graanmarkt are bars and high-end restaurants full of character. These do extremely well and attract a rather chic clientele.
© Mike Van Cleven
The Botanique area is an inspiring environment full of heritage buildings, art galleries, museums and cultural centres. Botanic Sanctuary is Antwerp’s first 5-star superior hotel. Specialist shops thrive here. Past Bourla Theatre, boutiques make way for antique shops on Leopoldstraat until further south, near Sint-Jorispoort, interior design takes over. Shops alternate with trendy coffee shops, hip eateries and famed bars. This area is fully in development.
© Gianni Camilleri
De Wilde Zee area consists of five characteristic pedestrian streets. Thanks to its wide range of delicatessens, gourmets are spoiled for choice, especially if they have a sweet tooth. Visitors delight in offerings from excellent bakers, authentic chocolatiers, an artisan biscuit shop, mouth-watering catering options and even a Michelin-starred chef’s chip shop. Fashion lovers have a choice of large and smaller chains, beauty stores and trendy fashion and shoe shops.
© Sigrid Spinnox
De Modenatie, Antwerp’s creative fashion centre, has re-opened its doors after a thorough freshening-up. This building, at the beginning of Nationalestraat, houses the MoMu Fashion Museum and the fashion department of the Royal Academy of Fine Arts. No wonder major fashion brands, such as Dries Van Noten and Christian Wijnants, have chosen to settle here. Parallel to Nationalestraat runs Kammenstraat, where bold new businesses pop up regularly. Its shop windows teem with colourful streetwear and alternative collections.
© Matthias De Boeck
Kloosterstraat is renowned for its antique, vintage and bric-a-brac shops. Recently, this range has expanded considerably. Now it is also a favoured location for contemporary fashion, sustainable concept stores and interior design as well. Its stately, narrow façades house original jewellers and galleries as well.
© Gianni Camilleri
Combining a cultural experience with some great deals? It’s possible in Antwerp. The city’s historic centre boasts both stunning cultural heritage and a superb range of shops. Traffic-free Hoogstraat is home to numerous specialist shops that are even open on Sundays. The area is centrally located and can always rely on attracting large numbers of visitors.
© Matthias De Boeck
Eilandje is a neighbourhood that is developing fast. Visitors are primarily locals and tourists wishing to escape the hustle and bustle of the historic centre. Around Willemdok marina, old warehouses have been converted into trendy lofts, offices, clubs and restaurants. From walking along Godefriduskaai to outdoor dining in the shadow of the MAS, this area offers plenty of space to chill out, both literally and figuratively. Het Eilandje mainly features showrooms and retail distribution points for the B2B market.
© Victoriano Moreno
With incredible museums and plentiful galleries, lively Het Zuid has a chic, artistic appeal and is home to a number of exclusive design and interior businesses. Visitors start their day with a leisurely breakfast or spend evenings exploring the area’s many cosy restaurants and bars. Thanks to the redevelopment of the Scheldt quays and transformation of the Gedempte Zuiderdokken into an extensive park, this area offers tremendous potential to establish your business.
© Bram Goots
Antwerp’s various districts include clearly designated commercial centres with bustling shopping streets. Chains such as C&A, Hema and Kruidvat complement a range of local shops. Such centres are easily accessible by public transport and by car, making them a preferred option for many shoppers. The largest of these district centres are Kiel-Abdijstraat, Wilrijk-Bist and Merksem-Bredabaan.
Retail parks offer much-needed space along Noorderlaan, Boomsesteenweg and Bredabaan. These areas mainly feature furniture, electronics, interior and DIY chains such as Ikea, Brico, Media Markt and Cool Blue. They are a mecca for the efficient shopper: easily accessible and with ample parking space.
CASE 1 - SMART RETAIL
A European-funded smart retail area project introduced twelve digital innovation pilots, both in-store and in public spaces. Themes include robots, smart labels and interactive displays. The project supports the city’s transition towards the new experience shopping, in which online and offline offerings are closely linked, and also strengthens retailers’ competitive position.
CASE 2 - FUTURE OF SHOPPING
RetailDetail’s retail hub is the largest retail knowledge and inspiration centre in the Benelux and is located at the top of the famous Stadsfeestzaal in Antwerp’s main shopping district. Visitors experience the future of shopping and learn about various new digital technologies. The hub is a source of inspiration for retailers, encouraging them to innovate.
More data: people counting
Since 2016, the city of Antwerp has used footfall counting technology. This technology relies on signals emitted by mobile phones and other electronic devices as these search for Wi-Fi networks. 36 Wi-Fi sensors are currently active in the city centre, providing insight into foot traffic at these locations.
Calibration cameras correct the counts generated by the Wi-Fi sensors. This calibrated data offers the city and its entrepreneurs a more accurate understanding of how crowds move through the shopping streets and the effects of sales, monthly shopping Sundays and various events in the city centre. The data also helps the city to measure the impact of visitors on mobility and safety.